GE Careers: Building a World that Works
GE offers job seekers the opportunity to make a difference on a global scale and improve lives with safe, reliable and accessible technology. However, young people did not necessarily see GE as a leading company for early career growth, and they needed help attracting high-performing talent. Nomadic worked with GE Careers to develop a campaign aimed at recruiting students and recent graduates to join their mission of “Building a world that works.”
To showcase GE as a dynamic and rewarding place to work, we curated inspiring stories from real employees in our Dream Team series. We created videos introducing some of the bright minds behind GE, including a budding Olympian, a civil rights advocate, and others. The ads authentically portrayed GE as an organization that embraces diversity and personal development—a place filled with passionate teammates and huge possibilities.
GE also needed evergreen assets they could customize to promote job openings within specific business units: Healthcare, Power, Renewable Energy, and Aviation. We gave them a starter set they can build on to create engaging branded graphics for Instagram, Facebook, LinkedIn, display ads, or email communications.
