Universal Baby: Instagram Launch
The studios of NBCUniversal have created some of the most beloved movies of all time—from classics like E.T., Jaws, and Jurassic Park to modern classics like Shrek, Kung Fu Panda, and How to Train Your Dragon. With the launch of the new product brand Universal Baby, they wanted to reach new and expecting parents eager to share their fandom with the next generation. Focusing on the feeling of happy chaos, Nomadic developed a creative platform and manifesto to guide the launch of @universalbaby on Instagram and produced a teaser they could use to promote the new channel across all their digital platforms.
Welcome to the Universe, Baby
Hold on to your butts, parents. Life with a baby is chaos. Happy, hilarious, nothing-prepared-you-for-this chaos.
From the jaws of teething to the Jurassic farts and all the times you phone home for advice from family or friends, you’re learning to navigate a new universe. And you’re not alone.
Throughout your adventure, Universal Baby will make every moment a little lighter with inspiration and products that connect you and your mini-me to the iconic stories and characters you love. So whether you’re dodging kung fu kicks during diaper changes or wishing you had a time machine to get five more minutes of sleep—let’s add some fun to the inevitable craziness.
Welcome to the happy chaos of parenthood.
Welcome to the Universe, Baby.