Nat Geo: A Bigger Picture Awaits
In the middle of the heated 2020 election, National Geographic had an opportunity to stand out as a valuable source of apolitical news coverage. They tasked Nomadic to create a campaign that would inspire people to subscribe and broaden their perspectives on important issues.
News outlets abound with stories on polarizing topics. But National Geographic pushes these stories further and shows readers there’s a bigger picture beyond the political. We created social content to tease the depth of coverage available to subscribers.
Our ads featured thought-provoking questions, meant to persuade people to purchase a subscription and uncover the answers for themselves.